Say Hello: Blogger Workshop


I’m passionate about blog content so I was thrilled to speak about this subject at the Say Hello Blogger Event in Brisbane on 11 March 2012 together with Jacqui from

{image courtesy of SugerCoatIt}

say hello blogger event Brisbane

Firstly, I have to say I enjoyed working with Jacqui (there on the right).  Our passion and ideas about blogging and content are so in-tune, working with her was an inspiring experience.

Blogger Workshop

The workshop was relaxed and informative. It was a fabulous day!

I’m listing below, a (very quick) snapshot of what I spoke about in the Creating Content and Building Your Audience segment of the workshop.

Approach to Blogging

The mindset behind your blog is just as important as what you write. I believe the way you think sets the tone for all content on the blog.

  • Believe you have something to offer
  • Invest in your passion
  • Find your voice
  • Give value to readers
  • Develop as a person & blogger

Where to find Content

Content is everywhere. Once you have your focus, things to write about become more apparent. It’s like when you buy a new car: once you’re on the road, you see them everywhere! The cars were always there, of course, it’s just the focus that has changed.

  • Think like a blogger. Look for bloggable opportunities as you live life.
  • Read blogs. Be inspired by other blogs but DON’T copy. Be unique.
  • Ask questions. Social media channels can be a great place to ask questions of readers. This may turn into content for the blog.
  • Use the media. Watch out for hot topics that are relevant to your niche in the media and put your spin on it.
  • Be aware of events and holidays. Stay one step ahead of events and holidays like Easter and Christmas.
  • Do giveaways & reviews: Depending on what type of blog you have, giveaways can be a fun way to spice up content and create excitement for readers.
  • Invite guests posters. A different perspective can bring something new to your blog.
  • Run interviews. This can be a good option for those who don’t have time to guest post. Usually an interview will take less time and be more achievable for both parties.
  • Collaborate with other bloggers. Join with other like-minded bloggers to produce interesting content. This may be in the form of a linky or meme.
  • Brainstorm. Get away from the computer and think.
  • Have a break. It’s important to step away sometimes and re-group. To keep traffic coming to your blog, consider re-hashing archived posts on your social media channels.

When you’re stuck: When I’m in a rut, I look back at the posts I enjoyed writing the most. This helps me refocus on what my objectives are. Another tip is just switch off for a while and invest in a good pen and paper brainstorming session.

Social Media: They are micro-blogs

I treat my social media channels as micro blogs. This means they all have their own identity and, although there is overlapping content, I also produce unique content depending on which channel I’m using and how I use it. For example, I use Twitter for networking and to interact with other bloggers; less of my readers are on Twitter.  Facebook, on the other hand, is where more of my readers are, so I invest there differently. I treat each social media channel with their own identity but in the end, they all support my blog as per this diagram below.

social media channels and blogging

Micro-Blog: An example on how I use content on my Facebook page.

I have grown my Be A Fun Mum Facebook Page to over 11,000 fans in two years. This is purely organic growth; that is: I haven’t paid for any advertising. Below are some of the ways I find content for Facebook.

1. Link to other websites

I share links to other websites that will interest my readers.

content on facebook -- link to others

2. Pictures

Pictures stand out on Facebook and they have a high share rate which is a great way to grow your audience.  I often use my own pictures and source a relevant quote to go with it. Another way to use pictures is to link to a relevant website. So, for example, for my readers, it may be an interesting playroom or outdoor area.

content on facebook -- pictures

3.  Personal content

I believe it’s important for there to be a relatable person behind the page or brand.  In the example below, I posted a picture of my clean washing pile after a busy weekend. It’s relevant to my readers and is a situation many can identify with.

content on facebook -- personal content

4. Re-use Archived Posts

I resurrect archived posts that were popular in the past for current content on my Facebook page.  This is a great option if you have a slow week on the blog.

content on facebook -- archived posts

5. Click like

Asking readers to click like in response to a statement of picture can be a good way to encourage interaction. BUT don’t overuse it because it can become tiresome (very quickly).

content on facebook -- click like6. Ask questions

I ask questions that are relevant to my readers but not necessarily my blog. In the example below, I did’t plan to write anything on my blog about manners but it’s still a relevant and interesting question to my readers.

content on facebook -- ask questions

Run your Facebook page like a micro blog and mix up the content to keep it interesting.


Below are a few snaps from the day. First photo is me with my tartan pencil case I take with me to these sorts of things and then with Maddie from Lilmagoolie.

hello blogger event

Other Links

My blog: Be A Fun Mum

Twitter Bios

Love this wrap up by NeeSay

Hello Blogger Events

The Power of Storytelling

One of the things I love about blogging is the storytelling.   Telling stories through personal experience is a wonderful way to connect with people.  I believe it brings so much value when talking about products too.

Back in June, I attended a blogger’s brunch in Melbourne. The husband was my plus 1.  We had a lovely weekend, and I wrote about our time together, plus some of the products I liked at the Blogger’s Brunch.

{click the picture to read the post}

storytelling blogging and products

Just recently, six months after I wrote the post, I received an email in my inbox.  It went something like this:

Hi Kelly, I remember you writing about a toy when you were in Melbourne with your husband. My son broke his leg and so the skateboard I was going to buy him for Christmas, isn’t going to be the right present anymore. I remember you talking about a German truck that looked great but I can’t remember the brand.